About us

I started Fluum because I was surrounded by candles I couldn't trust — synthetic fragrances I didn't want to breathe in, and jars piling up with nowhere to go but the trash. I wanted something honest. Something that lasted. 

So I began making candles the way I thought they should exist: with natural materials, real scents, and jars designed to stay. Each concrete vessel is poured by hand in my workshop in Estonia. The process is slow, deliberate—concrete needs time to cure, to settle into its final form. I've learned that the best things don't come from rushing. 

There's something I love about the contrast: raw concrete paired with soft, plant-based wax. A material you'd expect to see in buildings and roads, now holding something intimate and quiet in your home. It's about bringing the unexpected into everyday moments.

What drives me is the belief that what you bring into your space should mean something. Not just fill it. The candles are made with pure canola wax and essential oils—nothing synthetic, nothing you need to question. The jars are built to be refilled, reused, kept. 

When you light a Fluum candle, I want you to feel at peace. To know that what you're breathing is pure. To feel proud that you chose something sustainable in a world where that choice gets harder every day.